Your Booth Doesn’t Have to Be Boring
Most businesses have value propositions, mission statements, or the like. I vote we add a motto to the list.
And that motto should be, “Business doesn’t have to be boring.” With a bit of planning, some creative strategies, and an energetic sales force, your trade show booth can be a vibrant, engaging experience.
“If you’ve been to a tradeshow, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. The other half seem to generate no interest and are filled with employees who look bored and envious of the booths around them.
So while some companies seem to benefit from tradeshows, many come home wondering whether their time and money was worth it. With some proper strategizing and planning, your tradeshow efforts can get the buzz and results that you need it to. Here are 9 steps to revitalizing your tradeshow marketing strategy.” [Read More]