Face to Face
You may not want to dance cheek-to-cheek with your prospects, but you still need to get pretty close. Face-to-face meetings matter.
In today’s social media-focused economy, it’s become increasingly common to have long, complex and lasting business relationships with other people without ever speaking to them in person—or even on the phone.
In this environment, you might suppose that there’s no longer much need to meet face to face. Well, you’d be wrong.